From one man in a tiny room above his Dads shop with a typewriter and a Rolodex to a 30 strong team in purpose built, cutting edge headquarters, Premier is one of the most highly regarded and respected companies in the industry.
We were first approached by Premier to assist in the development of their brand proposition and a key aspect of the brands repositioning was to design and develop a new brand focused website with a more engaging and practical user experience.
To design and develop a fully responsive website that set Premier Print & Promotions aside from their competition. Building on the newly established brand to provide the best, most informed user experience and increase the number of conversions.
Strategy and Objectives
The core objectives for this project were:
A unified and compelling personality was developed to ensure we captured the unique aspects of Premier – their open, enthusiastic, loyal, creative, reliable and fun values were channelled through design. While user interface and user experience led the design, making it easy for website users to find ranges, collections and products.
The result is a fluid, enjoyable user experience that is both engaging and simple to use. Offering the visitors a simplified and intuitive journey that allows them to quickly browse from a vast array of products organised in a clear and concise manner. New product selection tools empower users to set their budget and their delivery time requirements to find the products that fit into their project with ease and give them total control of their product search. The new visual design encapsulates the brand’s ethos to deliver a bright, modern enthusiastic and fun creative that has been well received by users.