A great landing page targets a particular audience, such as traffic from a paid digital media campaign promoting promotional merchandise or an email campaign raising awareness for an event.
Creating a bespoke landing page allows you to target a granular audience and increases the chance of conversions. It acts as a dedicated webpage (existing independently from your main site) for the sole purpose of convincing users to carry out a specific action. Because of this they easily generate leads, give your offers a place to live, help you to collect demographic information about your prospects and understand which prospects are most engaged, provide data for other marketing channels and offer useful insights into the effectiveness of your marketing.
We have vast experience in creating bespoke landing pages, from compliance-driven campaigns to awareness. If you’d like our help in designing and developing a dedicated landing page, contact us today.