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Brand Identity, Propositions and Positioning Strategies

Brand Identity

Brand identity is the collection of all brand elements a company creates to portray the right image of itself to existing and prospective customers. Your customers will associate your brand identity with your products and services. That identity is what forges the connection between you and your customers, it builds customer loyalty and determines how your customers will perceive your brand.

Our interactive brand development workshops with qualified facilitators help you to develop the language, tone and style, colours, fonts and imagery for your business.

Brand Propositions

Developing a clear, well-defined unique value proposition can truly help companies grow.

Our creative and inventive approach to brand propositions helps you to develop a clear sense of purpose through your branding.

We have a proven track record in creating powerful brand propositions that reposition and redefine existing brands and launch new and emerging brands.

Our model works, from defining target audience personas through to developing brand values and unique messaging to serve your brand to the right audience with the right messaging. Our brand proposition also serves to brief marketing and design teams on identity and campaign development.

Brand Positioning Strategies

Kotler described brand positioning as “the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market.” How does your brand differ from your competitors? How do consumers perceive you?

Your brand positioning takes your identity and positions it to a particular audience in a way that magnifies certain attributes of your brand. Your brand positioning strategy should therefore involve the creation of brand associations in your customers minds to ensure they perceive you in a specific way.

Our proven brand strategy process is uniquely tailored to your requirements and helps you to develop a brand positioning strategy based on qualified research and analysis.

Our complete brand packages include brand proposition, brand identity usage guidelines and logos supplied in all formats for ongoing use. Our full brand development service includes market and audience research, proposition development and positioning strategies.