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Web Analytics

When developing and implementing an online marketing strategy, there is a wealth of data available. While this data is often detailed and immediately accessible, it isn’t always useful. 

In order to make informed decisions about your online marketing, you need to understand what to measure and how to measure it. Once you measure, you can begin to truly understand your marketing channels and devise a comprehensive plan for effective growth; building on the actions that work and removing those that don’t.

Website analytics offer invaluable insight into the behaviour of your website visitors and by understanding how visitors use your website, you’ll be able to pinpoint where your website performs well, and where it needs some improvement.

We can assist you in the set up of Google Analytics, configure a brand new profile and start tracking your online visitors instantaneously. From there we can use Google Data Studio to turn your data into informative reports and dashboards that are easy to read, easy to share, and fully customised. You can access the data you want to see in real time 24/7, 365. The interactive dashboards unlock the power of your data and inspire smarter business decisions.

If you already have Google Analytics set up, we can carry out an analytics audit to ensure everything is up to scratch, diagnose any issues and make recommendations to ascertain you’re getting the most out of the platform.

Our digital team have worked hard to gain their Google Analytics Individual Qualifications (IQ), an industry recognised certification that means we can really get the most out of Google Analytics. This certification has allowed us to qualify for Google Partner status, meaning we have demonstrated Google Ads skills and expertise, met Google ad spending requirements, delivered company, agency and client revenue growth, and sustained and grown our client base. Look out for the Google Partners logo on our website.